A city with a thriving economy

Ensuring a wide variety of employment and business opportunities with a focus on education, research and development to support aspirations and quality of life.

Where...

We have a strong, diverse and resilient economy that builds on our strengths and capitalises on local and global opportunities
Our hinterland, rural areas and natural assets play a sustainable and productive role in the city's economy
We enjoy the benefits of being a major tourism, business and learning destination
Our economy generates a full range of work opportunities
We are leaders in the development and use of new technologies
We celebrate and share our learning, individual creativity and innovation
We are known internationally for leading edge education, research and development
We educate people locally and retain the skills we need within the city

Find out the Council's Corporate Plan 2009-2014 will help deliver this vision of our Bold Future.

Headline Target:
By 2040, we are the employment destination of choice with the most diverse and rewarding local employment opportunities.